3D Street Painting Artwork Used in a National Commercial

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Written By Anthony Cappetto
Over the last summer, Art for After Hours was asked to create a 3D street painting artwork to be used as part of a nationally presented commercial that is now in the public realm.Our artwork as always, starts with a hand drawn sketch. Many of them w…

Over the last summer, Art for After Hours was asked to create a 3D street painting artwork to be used as part of a nationally presented commercial that is now in the public realm.

Our artwork as always, starts with a hand drawn sketch. Many of them were considered; then after refinements from the team, we came up with this idea and we were underway.

During our session, the sketch became a 3D street painting rendered on the surface in chalk.

During our session, the sketch became a 3D street painting rendered on the surface in chalk.

The final commercial shoot showed the 3D piece in a view which worked with the Director’s vision for the results desired.Although our portion was for a split second, we were able to be a part of a commercial with an important message and we are prou…

The final commercial shoot showed the 3D piece in a view which worked with the Director’s vision for the results desired.

Although our portion was for a split second, we were able to be a part of a commercial with an important message and we are proud to be a part of this project. The production team was great and the project was fun as well.

Watch for the commercial in your area to see in full.

Anthony Cappetto

Founder of Art for After Hours, since 2001 bringing professional street painting experiences in chalk and paint in 3D and 4D (animated augmented reality) driven solutions for corporate, exhibition, not for profit, festival, government, NGO, and Public Art Installations in the US and Internationally.  Pictured is our Marketing Director, Wendy Stum on latest project using AR with 3D chalk illusion.

http://www.artforafterhours.com
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